Fractional executive support for founders

More headspace for what moves the business forward.

Neves & Co provides flexible, high-touch executive support for founders who need more structure, better follow-through and fewer demands competing for their attention.

From diaries and travel to business administration, personal logistics and postponed projects, Marcela takes ownership of the work happening behind the scenes so you can focus on the responsibilities that need you most.

London-based. Remote-first. Flexible monthly support. Directly delivered by Marcela.

Marcela Neves, founder of Neves and Co

When everything still runs through you

Growth creates more opportunities, but it also creates more to hold together.

As your business grows, your responsibilities rarely stay neatly within working hours.

The diary becomes harder to control. Travel, meetings and follow-ups require constant coordination. Receipts and administration accumulate. Ideas remain unfinished. Personal commitments affect the working week, while business demands continue to follow you home.

None of these responsibilities may feel significant on their own. Together, they consume time, attention and headspace that would be better spent elsewhere.

Good support changes the shape of your week.

  • Fewer loose ends

    Important actions, arrangements and follow-ups are less likely to fall through the cracks.

  • More structure

    Your calendar, priorities and recurring responsibilities become easier to manage.

  • More follow-through

    Ideas and postponed tasks move from conversation into action.

  • Less coordination

    You spend less time arranging, chasing, researching and reorganising.

  • More headspace

    You have greater capacity for the business, your relationships and life beyond work.

Flexible support, built around you

Practical help across the connected parts of your business and life.

Every founder needs something slightly different. Your monthly hours can be used flexibly across the agreed areas of support, with priorities reviewed as your needs change.

Executive support

  • Diary and calendar management
  • Inbox organisation and management
  • Meeting coordination
  • Reminders and follow-ups
  • Travel planning and bookings
  • Hotels, restaurants and venue research
  • Personal appointments and arrangements

Business administration

  • Document and presentation support
  • Desk research and briefing packs
  • Supplier and stakeholder coordination
  • General team administration
  • Filing receipts and expenses
  • Collating information for bookkeepers or accountants
  • Preparing documents for quarterly or year-end administration

Projects and logistics

  • Team events and offsites
  • Complex travel planning
  • Founder and family logistics
  • Researching and sourcing suppliers
  • Tracking actions and unfinished projects
  • Turning ideas into organised plans
  • Coordinating the details required to move work forward

Brand and digital support

  • Basic edits to an existing website
  • Updating website copy, images and information
  • Presentation formatting
  • Client-facing collateral
  • Light social media and content support
  • General brand administration

Marcela can coordinate with specialist providers where needed, but Neves & Co does not provide legal advice, specialist HR support, formal bookkeeping or accountancy, full website development or full office management.

How the relationship works

Personal support, without the commitment of a full-time hire.

  1. 1

    Understand the full picture

    We begin with a detailed working session covering your responsibilities, current pressure points, communication preferences and the areas where support would make the greatest difference.

  2. 2

    Agree your priorities

    Together, we decide how your monthly hours should be used. This may include recurring administration, immediate priorities and projects that have been sitting on your list for too long.

  3. 3

    Work together remotely

    Support is delivered remotely through the tools that already suit your business, including email, WhatsApp, shared calendars and project-management systems.

  4. 4

    Review and adjust

    Priorities and usage are reviewed regularly so your support continues to reflect what is happening in your business and life.

You will work directly with Marcela throughout the relationship. Neves & Co is remote-first, with occasional in-person support in London potentially available where useful, mutually agreed and subject to availability.

Monthly support packages

Choose the level of support that fits your current workload.

Each package reserves a set number of flexible support hours every month. The same broad areas of support are available across all three packages, with the level selected according to how much help you expect to need.

Core Support

20 hours

Monthly retainer

£1,000/ month

Focused, recurring support for your core administration and coordination.

  • Diary, inbox and meeting support
  • Travel, bookings and research
  • Documents, expenses and routine administration
Recommended starting point

Ongoing Support

30 hours

Monthly retainer

£1,425/ month

A broader mix of executive support, logistics and ongoing projects.

  • Business and personal coordination
  • Events, presentations and website updates
  • Regular support across several priorities

Extended Support

40 hours

Monthly retainer

£1,800/ month

More consistent support for founders with several recurring responsibilities.

  • Regular diary and inbox support
  • Travel, projects and supplier coordination
  • More frequent help across the working month

Packages begin with a three-month initial commitment. Onboarding is included and monthly fees are paid in advance.

Monthly hours are used flexibly across the working month and do not guarantee a fixed amount of support each day. Any additional support remains subject to availability.

Kind words

“Marcela managed my diary, organised complex overseas trips involving senior executives and stakeholders, and put together briefing packs and desk research. She provided an exceptional standard of support.”
Dan Connolly
Founder and Managing Director, Consul Sports Ltd
Marcela Neves

About Marcela

Hi, I’m Marcela.

I’m a fractional Executive Assistant based in London who takes pride in turning ideas into reality. I’ve built my experience supporting founders and busy professionals, where I naturally take a proactive and hands-on approach.

I’m highly resourceful, detail-focused and thoughtful in the way I work, particularly strong at bringing structure to busy environments and keeping things moving seamlessly behind the scenes. Alongside the operational side, I bring a strong sense of aesthetics, commercial awareness and a natural eye for detail.

I’m also the co-founder of Bossa Shoes, a female-led footwear brand built around craftsmanship, intention and real-life wearability. Building something of my own has shaped my thinking and given me a real feel for the founder mindset, the pace, the pressure, and the importance of having the right support around you.

Based in
London, UK
Favourite place
Greece
Ideal day off
Pilates & a long brunch

FAQs

Questions, answered.

Ready for more structure?

Let’s talk about what you need to take off your plate.

The first step is a straightforward introductory conversation about what is currently consuming your time, where things are falling through the cracks and what level of support would make the greatest difference.

Book an introductory call

Or complete the form and Marcela will be in touch.

Tell me a little about what you need.

Share a few details about your business, current workload and the areas where support would be most useful.

Your information will only be used to respond to your enquiry.